Torbjørn Rive
On Working Through Your Competition

There will be times when I am working for several, similar clients at the same time. It’s already a big part of how I do business, and create more consistent business. 

Sometimes clients will see one another as competition (for funding among other reasons) which, while true, doesn’t need to come into play and hamper your plans. 

The following things pop into mind, my mind, about competition and business:

1. “There is no competition”. For me it’s like this. Whether it’s just me talking myself up so I get on with life, I like to think that no one does what I do (they’re not me), so I don’t have to worry about it. No one does what I do; make it so - problem solved. 

2. Competition may as well talk. Whether you talk, or partner, or fight, doesn’t matter, when through all that - you’re competition either way. You decide; but I think this is true for consultants and service companies. 

3. Focusing on competition is destructive. It’ll destroy your creativity and it will misguide your business needs. If competition is your ONLY focus then go nuts - you might make it work if competition is your go-to thing. 

Point being: of course we’re competing. This is a competitive world and a tough life. If you’re reading this then you are probably competing for something because you have bills to pay. 

Competition is a given and not a distraction.